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Malhotra Naresh K., Spss Inc.:
Marketing Research

An Applied Orientation

Global Ed Of 6Th Revised Ed

Pearson Education (Us) (United States), 2009
Paperback, 864 pages
Size: 276x216 mm
ISBN: 9780136094234
ISBN-10: 0136094236

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Marketing Research

For undergraduate and graduate marketing research courses.Marketing Research An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Related links:

Naresh K. Malhotra
Spss Inc.
Market research
Sales & marketing
Business & management
Economics, finance, business and industry
Pearson Education (Us)

More information from Wikipedia:

Naresh K. Malhotra
Spss Inc.
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