Malhotra Naresh K., Spss Inc.:
Marketing Research
An Applied Orientation
Pearson Education (Us) (United States), 2009
Paperback, 864 pages
Size: 276x216 mm
ISBN: 9780136094234
ISBN-10: 0136094236
Marketing Research
For undergraduate and graduate marketing research courses.Marketing Research An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.
