Light Larry, Kiddon Joan:
Six Rules For Brand Revitalization

Learn How Companies Like Mcdonald's Can Re-Energize Their Brands

Pearson Education (Us) (United States), 2009
Hardback, 240 pages
Size: 229x152 mm
ISBN: 9780136043317
ISBN-10: 0136043313

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Six Rules For Brand Revitalization

Learn How Companies Like McDonald's Can Re-Energize Their Brands. In 2002, analysts said McDonald's was a lost cause. They were wrong, in just 12 months, Mcdonalds executed the fastest, most remarkable marketing and brand turnaround in business history. McDonald's former CMO reveals exactly how they did it, and introduces a six-step blueprint for revitalising any brand-including yours.

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Larry Light
Joan Kiddon
Sales & marketing
Business & management
Economics, finance, business and industry
Pearson Education (Us)

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Larry Light
Joan Kiddon
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