Kerin Roger A., Peterson Robert:
Strategic Marketing Problems
Cases And Comments
Pearson Education (Us) (United States), 2009
Paperback, 744 pages
Size: 276x216 mm
ISBN: 9780132465496
ISBN-10: 0132465493
Strategic Marketing Problems
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.
