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Kerin Roger A., Peterson Robert:
Strategic Marketing Problems

Cases And Comments

International Ed Of 12Th Revised Ed

Pearson Education (Us) (United States), 2009
Paperback, 744 pages
Size: 276x216 mm
ISBN: 9780132465496
ISBN-10: 0132465493

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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Related links:

Roger A. Kerin
Robert Peterson
Sales & marketing
Business & management
Economics, finance, business and industry
Pearson Education (Us)

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Roger A. Kerin
Robert Peterson
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