Kotler Philip, Bowen John T., Makens James C.:
Marketing For Hospitality And Tourism
Pearson Education (Us) (United States), 2009
Paperback, 720 pages
Size: 276x216 mm
ISBN: 9780132453134
ISBN-10: 0132453134
Marketing For Hospitality And Tourism
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing textthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world.
