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Kotler Philip, Bowen John T., Makens James C.:
Marketing For Hospitality And Tourism

International Ed Of 5Th Revised Ed

Pearson Education (Us) (United States), 2009
Paperback, 720 pages
Size: 276x216 mm
ISBN: 9780132453134
ISBN-10: 0132453134

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Marketing For Hospitality And Tourism

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing textthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world.

Related links:

Philip Kotler
John T. Bowen
James C. Makens
Hospitality industry
Service industries
Industry & industrial studies
Economics, finance, business and industry
Pearson Education (Us)

More information from Wikipedia:

Philip Kotler
John T. Bowen
James C. Makens
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