Sisodia Rajendra, Wolfe David, Sheth N. Jagdish:
Firms Of Endearment

How World-Class Companies Profit From Passion And Purpose

Pearson Education (Us) (United States), 2006
Hardback, 320 pages
Size: 229x152 mm
ISBN: 9780131873728
ISBN-10: 0131873725

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Firms Of Endearment

Humane companies are increasing their "share of heart": delivering the emotional, experiential, and social value stakeholders are demanding. It's not about "corporate social responsibility": it's about building companies that can sustain success. This book gives guidance on transforming relationships with customers, investors, society, and others.

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Rajendra Sisodia
David Wolfe
N. Jagdish Sheth
Business & management
Economics, finance, business and industry
Pearson Education (Us)

More information from Wikipedia:

Rajendra Sisodia
David Wolfe
N. Jagdish Sheth
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