Wright Len Tiu, Crimp Margaret:
The Marketing Research Process
Pearson Education (Us) (United States), 2000
Paperback, 496 pages
Size: 246x189 mm
ISBN: 9780130117533
ISBN-10: 0130117536
List price: £44.99
You save: 5%
The Marketing Research Process
Leading market research practitioners and the authors have achieved a textbook that focuses on the process of conducting successful market research.

