Wright Len Tiu, Crimp Margaret:
The Marketing Research Process

5 Rev Ed

Pearson Education (Us) (United States), 2000
Paperback, 496 pages
Size: 246x189 mm
ISBN: 9780130117533
ISBN-10: 0130117536

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The Marketing Research Process

Leading market research practitioners and the authors have achieved a textbook that focuses on the process of conducting successful market research.

Related links:

Len Tiu Wright
Margaret Crimp
Market research
Sales & marketing
Business & management
Economics, finance, business and industry
Pearson Education (Us)

More information from Wikipedia:

Len Tiu Wright
Margaret Crimp
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