Heath Dan, Heath Chip:
Made To Stick
Why Some Ideas Take Hold And Others Come Unstuck
Arrow Books Ltd (United Kingdom), 2008
Paperback, 304 pages
Size: 197x129 mm
ISBN: 9780099505693
ISBN-10: 009950569X
List price: £7.99
You save: 30%
Made To Stick
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

