Heath Dan, Heath Chip:
Made To Stick

Why Some Ideas Take Hold And Others Come Unstuck

Arrow Books Ltd (United Kingdom), 2008
Paperback, 304 pages
Size: 197x129 mm
ISBN: 9780099505693
ISBN-10: 009950569X

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Made To Stick

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Related links:

Dan Heath
Chip Heath
Arrow Books Ltd

More information from Wikipedia:

Dan Heath
Chip Heath
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