Lumpkin G.T., Dess Gregory G., Eisner Alan:
Strategic Management
Creating Competitive Advantages
Mcgraw-Hill Education - Europe (United States), 2009
Hardback, 576 pages
ISBN: 9780077246266
ISBN-10: 0077246268
List price: £74.99
You save: 10%
Strategic Management
Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets.
