Harwood Tracy, Broderick Anne J, Garry Tony:
Relationship Marketing
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 264 pages
Size: 248x188 mm
ISBN: 9780077114220
ISBN-10: 0077114221
List price: £29.99
You save: 15%
Relationship Marketing
Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.
