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Harwood Tracy, Broderick Anne J, Garry Tony:
Relationship Marketing

Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 264 pages
Size: 248x188 mm
ISBN: 9780077114220
ISBN-10: 0077114221

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Relationship Marketing

Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.

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Tracy Harwood
Anne J Broderick
Tony Garry
Customer services
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Tracy Harwood
Anne J Broderick
Tony Garry
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