Wilson Alan, Zeithaml Valarie A., Bitner Mary Jo, Gremler Dwayne D.:
Services Marketing
Integrating Customer Focus Across The Firm
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 623 pages
ISBN: 9780077107956
ISBN-10: 0077107950
List price: £41.99
You save: 15%
Services Marketing
Integrating Customer Focus Across the Firm. European edition.

