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Wilson Alan, Zeithaml Valarie A., Bitner Mary Jo, Gremler Dwayne D.:
Services Marketing

Integrating Customer Focus Across The Firm

Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 623 pages
ISBN: 9780077107956
ISBN-10: 0077107950

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Services Marketing

Integrating Customer Focus Across the Firm. European edition.

Related links:

Alan Wilson
Valarie A. Zeithaml
Mary Jo Bitner
Dwayne D. Gremler
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

Alan Wilson
Valarie A. Zeithaml
Mary Jo Bitner
Dwayne D. Gremler
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