Lancaster Geoffrey A., Massingham Lester, Ashford Ruth:
Essentials Of Marketing

Text And Cases

4 Rev Ed

Mcgraw-Hill Education - Europe (United States), 2001
Paperback, 576 pages
Size: 246x188 mm
ISBN: 9780077098605
ISBN-10: 0077098609

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Essentials Of Marketing

Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

Related links:

Geoffrey A. Lancaster
Lester Massingham
Ruth Ashford
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

Geoffrey A. Lancaster
Lester Massingham
Ruth Ashford
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