Lancaster Geoffrey A., Massingham Lester, Ashford Ruth:
Essentials Of Marketing
Text And Cases
Mcgraw-Hill Education - Europe (United States), 2001
Paperback, 576 pages
Size: 246x188 mm
ISBN: 9780077098605
ISBN-10: 0077098609
List price: £39.99
You save: 10%
Essentials Of Marketing
Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

