Samson Danny:
E Business
Value Creation For Management
Mcgraw-Hill Education - Europe (United States), 2003
Paperback, 392 pages
Size: 248x198 mm
ISBN: 9780074711699
ISBN-10: 0074711695
List price: £43.99
You save: 10%
E Business
Offers an introduction to the field of e-commerce and the role it plays in business planning, strategy, and performance enhancement. Dealing with the structures and strategies of e-enabled companies, this book presents the experiences and learning of organizations employing e-business models. It is both text-based and case driven.
