Lattimore Dan L., Baskin Otis W., Heiman Suzette T., Toth Elizabeth L.:
Public Relations
The Profession And The Practice
Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 456 pages
Size: 251x203 mm
ISBN: 9780073378879
ISBN-10: 0073378879
List price: £73.99
You save: 10%
Public Relations
Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field.
Related links:
Dan L. LattimoreOtis W. Baskin
Suzette T. Heiman
Elizabeth L. Toth
Public relations
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe
More information from Wikipedia:
Dan L. LattimoreOtis W. Baskin
Suzette T. Heiman
Elizabeth L. Toth

