Lattimore Dan L., Baskin Otis W., Heiman Suzette T., Toth Elizabeth L.:
Public Relations

The Profession And The Practice

3 Rev Ed

Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 456 pages
Size: 251x203 mm
ISBN: 9780073378879
ISBN-10: 0073378879

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Public Relations

Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field.

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Dan L. Lattimore
Otis W. Baskin
Suzette T. Heiman
Elizabeth L. Toth
Public relations
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

Dan L. Lattimore
Otis W. Baskin
Suzette T. Heiman
Elizabeth L. Toth
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