Cooper Donald R., Schindler Pamela S.:
Business Research Methods With Cd
Mcgraw-Hill Education - Europe (United Kingdom), 2005
Hardback
Size: 279x203 mm
ISBN: 9780073214870
ISBN-10: 0073214876
List price: £108.99
You save: 10%
Business Research Methods With Cd
Written by marketing research consultants, this book offers students and instructors coverage of business research topics backed by the theory. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.

