Quelch John A., Gourville John, Rangan V.Kasturi:
Problems And Cases In Healthcare Marketing

Mcgraw-Hill Education - Europe (United States), 2004
Hardback, 448 pages
Size: 259x205 mm
ISBN: 9780072887761
ISBN-10: 0072887761

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Problems And Cases In Healthcare Marketing

Offers a collection of Harvard cases that concentrate on marketing within the health care sector. This book, divided into seven sections, explores topics that include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.

Related links:

John A. Quelch
John Gourville
V.Kasturi Rangan
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

John A. Quelch
John Gourville
V.Kasturi Rangan
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