Quelch John A., Gourville John, Rangan V.Kasturi:
Problems And Cases In Healthcare Marketing
Mcgraw-Hill Education - Europe (United States), 2004
Hardback, 448 pages
Size: 259x205 mm
ISBN: 9780072887761
ISBN-10: 0072887761
List price: £56.99
You save: 15%
Problems And Cases In Healthcare Marketing
Offers a collection of Harvard cases that concentrate on marketing within the health care sector. This book, divided into seven sections, explores topics that include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.

