Callen Barry:
Managers Guide To Marketing, Advertising, And Publicity
Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 272 pages
ISBN: 9780071627962
ISBN-10: 0071627960
List price: £12.99
You save: 30%
Managers Guide To Marketing, Advertising, And Publicity
Offers readers a comprehensive overview of developing effective marketing, advertising, and publicity campaigns. This title helps readers learn how to brand and position products using the 12 Basic Principles of Marketing Communications.

