Callen Barry:
Managers Guide To Marketing, Advertising, And Publicity

Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 272 pages
ISBN: 9780071627962
ISBN-10: 0071627960

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Managers Guide To Marketing, Advertising, And Publicity

Offers readers a comprehensive overview of developing effective marketing, advertising, and publicity campaigns. This title helps readers learn how to brand and position products using the 12 Basic Principles of Marketing Communications.

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Barry Callen
Sales & marketing management
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Barry Callen
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