Moeller Leslie H., Landry Edward:
The Four Pillars Of Profit-Driven Marketing
How To Maximize Creativity, Accountability, And Roi
Mcgraw-Hill Education - Europe (United States), 2009
Hardback, 240 pages
Size: 235x160 mm
ISBN: 9780071615051
ISBN-10: 0071615059
List price: £21.99
You save: 25%
The Four Pillars Of Profit-Driven Marketing
A Proven System To Maximize Creativity, Accountability, and ROI. The first book to enable marketing professionals to fully track marketing ROI (return on investment) at every point in the ever expanding universe of media platforms.

