Argenti Paul A.:
Strategic Corporate Communications
A Global Approach For Doing Business In The New India
Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 360 pages
Size: 236x157 mm
ISBN: 9780071549912
ISBN-10: 0071549919
List price: £21.99
You save: 25%
Strategic Corporate Communications
Shows you how to create a marketing communications strategy specifically for the Indian market. This book presents a game plan that you can follow for both internal and external communications.

