Argenti Paul A.:
Strategic Corporate Communications

A Global Approach For Doing Business In The New India

Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 360 pages
Size: 236x157 mm
ISBN: 9780071549912
ISBN-10: 0071549919

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Strategic Corporate Communications

Shows you how to create a marketing communications strategy specifically for the Indian market. This book presents a game plan that you can follow for both internal and external communications.

Related links:

Paul A. Argenti
International business
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Paul A. Argenti
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