Granger Russell H.:
7 Triggers To Yes
The New Science Behind Influencing People's Decisions
Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 240 pages
Size: 231x157 mm
ISBN: 9780071544375
ISBN-10: 0071544372
List price: £13.99
You save: 30%
7 Triggers To Yes
Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.

