Granger Russell H.:
The 7 Triggers To Yes

What Drives People To Make Decisions (And How To Steer Them In Your Direction)

Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 240 pages
Size: 231x157 mm
ISBN: 9780071544375
ISBN-10: 0071544372

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The 7 Triggers To Yes

Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.

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Russell H. Granger
Business communication & presentation
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Russell H. Granger
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