Knapp Duane E.:
The Brand Promise
How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, And Other Leading Brands Make And Keep The Promise That Guarantees Success
Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 288 pages
Size: 236x160 mm
ISBN: 9780071494410
ISBN-10: 0071494413
List price: £15.99
You save: 25%
The Brand Promise
Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.

