Knapp Duane E.:
The Brand Promise

How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, And Other Leading Brands Make And Keep The Promise That Guarantees Success

Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 288 pages
Size: 236x160 mm
ISBN: 9780071494410
ISBN-10: 0071494413

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The Brand Promise

Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.

Related links:

Duane E. Knapp
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Duane E. Knapp
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