Bayan Richard:
Words That Sell

The Thesaurus To Help You Promote Your Products, Services, And Ideas

Revised And Expanded Ed Of 2Nd Revised Ed

Mcgraw-Hill Education - Europe (United States), 2006
Paperback, 144 pages
Size: 223x215 mm
ISBN: 9780071467858
ISBN-10: 0071467858

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Words That Sell

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

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Richard Bayan
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Richard Bayan
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