Bayan Richard:
Words That Sell
The Thesaurus To Help You Promote Your Products, Services, And Ideas
Mcgraw-Hill Education - Europe (United States), 2006
Paperback, 144 pages
Size: 223x215 mm
ISBN: 9780071467858
ISBN-10: 0071467858
List price: £9.99
You save: 25%
Words That Sell
A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

