Knapp Duane E.:
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Foreword by: Christopher W. L.Hart
Mcgraw-Hill Companies , 1999
Hardcover, 304 pages
Size: 240x155 mm
ISBN: 9780071347952
ISBN-10: 007134795X
You save: 30%
Duane E. Knapp
Knapp Is The President Of Brand Strategy, A Consulting Firm Whose Clients Include At&T, Aaa, And Loews Hotels.
Christopher W. L. Hart
Hart Is President Of The Tqm Group, Ltd.

