Knapp Duane E.:
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

Foreword by: Christopher W. L.Hart

Mcgraw-Hill Companies , 1999
Hardcover, 304 pages
Size: 240x155 mm
ISBN: 9780071347952
ISBN-10: 007134795X

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Duane E. Knapp

Knapp Is The President Of Brand Strategy, A Consulting Firm Whose Clients Include At&T, Aaa, And Loews Hotels.

Christopher W. L. Hart

Hart Is President Of The Tqm Group, Ltd.

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Duane E. Knapp
Christopher W. L. Hart
Mcgraw-Hill Companies

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Duane E. Knapp
Christopher W. L. Hart
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