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Arens William F., Schaefer David:
Essentials Of Contemporary Advertising

2 Rev Ed

Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 608 pages
Size: 276x215 mm
ISBN: 9780071287579
ISBN-10: 0071287574

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Essentials Of Contemporary Advertising

Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life".

Related links:

William F. Arens
David Schaefer
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

William F. Arens
David Schaefer
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