Arens William F., Schaefer David:
Essentials Of Contemporary Advertising
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 608 pages
Size: 276x215 mm
ISBN: 9780071287579
ISBN-10: 0071287574
List price: £39.99
You save: 10%
Essentials Of Contemporary Advertising
Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life".
