Belch George E., Belch Michael A.:
Advertising And Promotion
An Integrated Marketing Communications Perspective
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 864 pages
Size: 276x215 mm
ISBN: 9780071284400
ISBN-10: 0071284400
List price: £44.99
You save: 10%
Advertising And Promotion
Eighth edition.

