Walker Gordon:
Modern Competitive Strategy
Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 352 pages
Size: 320x850 mm
ISBN: 9780071276337
ISBN-10: 0071276335
List price: £39.99
You save: 10%
Modern Competitive Strategy
Offers a broad synthesis of the theory and empirics of the strategy field. This title covers both single business and corporate-level organizations. It uses many short cases, company examples, and practical tools to illustrate the concepts. It is suitable for either a full semester course or a single module in MBA programs.
