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Walker Gordon:
Modern Competitive Strategy

3 Rev Ed

Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 352 pages
Size: 320x850 mm
ISBN: 9780071276337
ISBN-10: 0071276335

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Modern Competitive Strategy

Offers a broad synthesis of the theory and empirics of the strategy field. This title covers both single business and corporate-level organizations. It uses many short cases, company examples, and practical tools to illustrate the concepts. It is suitable for either a full semester course or a single module in MBA programs.

Related links:

Gordon Walker
Business strategy
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Gordon Walker
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