Argenti Paul A.:
Corporate Communication
Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 288 pages
Size: 320x870 mm
ISBN: 9780071276153
ISBN-10: 0071276157
List price: £43.99
You save: 10%
Corporate Communication
Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems.
