Walker Orville C., Mullins John, Boyd Jr. Harper W:
Marketing Strategy
A Decision-Focused Approach
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 384 pages
Size: 540x50 mm
ISBN: 9780071263917
ISBN-10: 0071263918
List price: £40.99
You save: 10%
Marketing Strategy
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

