Walker Orville C., Mullins John, Boyd Jr. Harper W:
Marketing Strategy

A Decision-Focused Approach

6 Rev Ed

Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 384 pages
Size: 540x50 mm
ISBN: 9780071263917
ISBN-10: 0071263918

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Marketing Strategy

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Related links:

Orville C. Walker
John Mullins
Jr. Harper W Boyd
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

Orville C. Walker
John Mullins
Jr. Harper W Boyd
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