Johansson Johny K.:
Global Marketing
Foreign Entry, Local Marketing And Global Management
Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 672 pages
Size: 830x200 mm
ISBN: 9780071263627
ISBN-10: 0071263624
List price: £41.99
You save: 10%
Global Marketing
Utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. This title develops the varied skills a marketing manager needs to be successful in each of these tasks. It focuses on material that is relevant to the global context.
