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Johansson Johny K.:
Global Marketing

Foreign Entry, Local Marketing And Global Management

5 Rev Ed

Mcgraw-Hill Education - Europe (United States), 2009
Paperback, 672 pages
Size: 830x200 mm
ISBN: 9780071263627
ISBN-10: 0071263624

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Global Marketing

Utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. This title develops the varied skills a marketing manager needs to be successful in each of these tasks. It focuses on material that is relevant to the global context.

Related links:

Johny K. Johansson
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Johny K. Johansson
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