Crawford C.Merle, Di Benedetto C.Anthony:
New Product Management
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 552 pages
Size: 330x870 mm
ISBN: 9780071263368
ISBN-10: 0071263365
List price: £45.99
You save: 10%
New Product Management
Aimed at the practicing new products manager. Along with the management approach, this book presents the perspective of marketing throughout which enables the text to have a balanced view.

