Crawford C.Merle, Di Benedetto C.Anthony:
New Product Management

9 Rev Ed

Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 552 pages
Size: 330x870 mm
ISBN: 9780071263368
ISBN-10: 0071263365

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New Product Management

Aimed at the practicing new products manager. Along with the management approach, this book presents the perspective of marketing throughout which enables the text to have a balanced view.

Related links:

C.Merle Crawford
C.Anthony Di Benedetto
Research & development management
Management of specific areas
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

C.Merle Crawford
C.Anthony Di Benedetto
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