Peter J.Paul, Olson Jerry:
Consumer Behavior
Mcgraw-Hill Education - Europe (United States), 2007
Paperback, 576 pages
Size: 560x10 mm
ISBN: 9780071259354
ISBN-10: 007125935X
List price: £43.99
You save: 15%
Consumer Behavior
Provides a strategic look at consumer behavior in order to guide marketing activities.
