Peter J.Paul, Donnelly James:
Marketing Management

Knowledge And Skills

7Rev Ed

Mcgraw-Hill Education - Europe (UK), 2003
Paperback, 896 pages
Size: 228x177 mm
ISBN: 9780071215053
ISBN-10: 0071215050

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Marketing Management

Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strategies.

Related links:

J.Paul Peter
James Donnelly
Sales & marketing management
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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J.Paul Peter
James Donnelly
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