Peter J.Paul, Donnelly James:
Marketing Management
Knowledge And Skills
Mcgraw-Hill Education - Europe (UK), 2003
Paperback, 896 pages
Size: 228x177 mm
ISBN: 9780071215053
ISBN-10: 0071215050
List price: £34.99
You save: 10%
Marketing Management
Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strategies.

