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Quelch John A., Dolan Robert J.:
Marketing Management

Text And Cases

I.S.Ed

Mcgraw-Hill Education - Europe (United States), 2001
Paperback, 392 pages
Size: 255x205 mm
ISBN: 9780071123280
ISBN-10: 0071123288

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Marketing Management

Suitable for the Marketing Management courses, this text focuses on strategy in covering the marketing process and on research and implementation. This makes the discussion of the marketing mix suitable for professors to teach and students to learn.

Related links:

John A. Quelch
Robert J. Dolan
Sales & marketing management
Sales & marketing
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

More information from Wikipedia:

John A. Quelch
Robert J. Dolan
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