Quelch John A., Dolan Robert J.:
Marketing Management
Text And Cases
Mcgraw-Hill Education - Europe (United States), 2001
Paperback, 392 pages
Size: 255x205 mm
ISBN: 9780071123280
ISBN-10: 0071123288
List price: £43.99
You save: 10%
Marketing Management
Suitable for the Marketing Management courses, this text focuses on strategy in covering the marketing process and on research and implementation. This makes the discussion of the marketing mix suitable for professors to teach and students to learn.
