Rackham Neil:
Major Account Sales Strategy

Mcgraw-Hill Education - Europe (United States), 1989
Paperback, 218 pages
Size: 236x160 mm
ISBN: 9780070511149
ISBN-10: 0070511144

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Major Account Sales Strategy

Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.

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Neil Rackham
Business strategy
Business & management
Economics, finance, business and industry
Mcgraw-Hill Education - Europe

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Neil Rackham
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