Gilmarten Jim:
Market Smart
Harpercollins Publishers Inc (United States), 2009
Hardback, 224 pages
Size: 254x216 mm
ISBN: 9780061697142
ISBN-10: 0061697141
List price: £30.00
You save: 30%
Market Smart
Sorting chapters according to demographics and lifestyles, this book showcases over 500 age, gender, and lifestyle specific designs from around the world. It teaches readers how designers use the tastes and trends of consumers to market their products specifically for them.

