Gilmarten Jim:
Market Smart

Harpercollins Publishers Inc (United States), 2009
Hardback, 224 pages
Size: 254x216 mm
ISBN: 9780061697142
ISBN-10: 0061697141

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Market Smart

Sorting chapters according to demographics and lifestyles, this book showcases over 500 age, gender, and lifestyle specific designs from around the world. It teaches readers how designers use the tastes and trends of consumers to market their products specifically for them.

Related links:

Jim Gilmarten
Graphic design
Industrial / commercial art & design
The arts
Harpercollins Publishers Inc

More information from Wikipedia:

Jim Gilmarten
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