Reis Al, Reis Laura:
War In The Boardroom
Harpercollins Publishers Inc (United States), 2009
Hardback, 256 pages
Size: 216x140 mm
ISBN: 9780061669194
ISBN-10: 0061669199
List price: £16.99
You save: 30%
War In The Boardroom
Focuses on the complicated relationship between marketing and management. This title reveals the struggle that is endemic in corporations across the world, how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa.

