Reis Al, Reis Laura:
War In The Boardroom

Harpercollins Publishers Inc (United States), 2009
Hardback, 256 pages
Size: 216x140 mm
ISBN: 9780061669194
ISBN-10: 0061669199

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War In The Boardroom

Focuses on the complicated relationship between marketing and management. This title reveals the struggle that is endemic in corporations across the world, how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa.

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Al Reis
Laura Reis
Sales & marketing
Business & management
Economics, finance, business and industry
Harpercollins Publishers Inc

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Al Reis
Laura Reis
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