Cialdini Robert:
Influence
The Psychology Of Persuasion
Harpercollins Publishers Inc (United States), 2007
Paperback, 336 pages
Size: 205x130 mm
ISBN: 9780061241895
ISBN-10: 006124189X
List price: £10.99
You save: 35%
Influence
Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

