Cialdini Robert:
Influence

The Psychology Of Persuasion

Revised

Harpercollins Publishers Inc (United States), 2007
Paperback, 336 pages
Size: 205x130 mm
ISBN: 9780061241895
ISBN-10: 006124189X

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Influence

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

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Robert Cialdini
Harpercollins Publishers Inc

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Robert Cialdini
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