Stielstra Greg:
Pyromarketing

The Four-Step Strategy To Ignite Customer Evangelists And Keep Them For Life

Harpercollins Publishers Inc (United States), 2005
Hardback, 224 pages
Size: 210x140 mm
ISBN: 9780060776701
ISBN-10: 0060776706

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Pyromarketing

Captures in one four-step system the essence of customer-driven strategies that seek to build markets through the passion and loyalty of the individual. The author demonstrates how traditional marketing techniques are expensive and doomed to failure - while PyroMarketing principles deliver powerful results over the long-term and for less money.

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Greg Stielstra
Sales & marketing
Business & management
Economics, finance, business and industry
Harpercollins Publishers Inc

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Greg Stielstra
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