Stielstra Greg:
Pyromarketing
The Four-Step Strategy To Ignite Customer Evangelists And Keep Them For Life
Harpercollins Publishers Inc (United States), 2005
Hardback, 224 pages
Size: 210x140 mm
ISBN: 9780060776701
ISBN-10: 0060776706
List price: £12.99
You save: 30%
Pyromarketing
Captures in one four-step system the essence of customer-driven strategies that seek to build markets through the passion and loyalty of the individual. The author demonstrates how traditional marketing techniques are expensive and doomed to failure - while PyroMarketing principles deliver powerful results over the long-term and for less money.

