Sales & marketing
Advertising Customer services Market research Public relations Sales & marketing management
Kuzmeski Maribeth:
The Connectors
How The World's Most Successful Businesspeople Build Relationships And Win Clients For Life
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
Lakhani Dave:
How To Sell When Nobody's Buying
(And How To Sell Even More When They Are)
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 238 pages
Earls Mark:
Herd
How To Change Mass Behaviour By Harnessing Our True Nature
John Wiley And Sons Ltd (United Kingdom), 2009
Paperback, 424 pages
Cain Sandra:
Key Concepts In Public Relations
Palgrave Macmillan (United Kingdom), 2009
Paperback, 264 pages
Hulten Bertil, Broweus Niklas, Van Dijk Marcus:
Sensory Marketing
Palgrave Macmillan (United Kingdom), 2009
Hardback, 208 pages
Gunelius Susan:
Building Brand Value The Playboy Way
Palgrave Macmillan (United Kingdom), 2009
Hardback, 256 pages
Beverland Michael:
Building Brand Authenticity
7 Habits Of Iconic Brands
Palgrave Macmillan (United Kingdom), 2009
Hardback, 256 pages
Fornell Claes:
The Satisfied Customer
Winners And Losers In The Battle For Buyer Preference
Palgrave Macmillan (United Kingdom), 2009
Paperback, 256 pages
Advertising Customer services Market research Public relations Sales & marketing management







