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Arden Paul:
It's Not How Good You Are, It's How Good You Want To Be

Phaidon Press Ltd (United Kingdom), 2003
Paperback, 128 pages

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Kotler Philip, Keller Kevin Lane, Goodman Malcolm, Hansen Torben:
Marketing Management

European Ed
Pearson Education Limited (United Kingdom), 2009
Hardback, 928 pages

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Godin Seth:
Meatball Sundae

Piatkus Books (United Kingdom), 2008
Hardback, 240 pages

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Keller Kevin Lane, Aperia Tony, Georgson Mats:
Strategic Brand Management

A European Perspective
Pearson Education Limited (United Kingdom), 2008
Paperback, 856 pages

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Berry Leonard L., Seltman Kent D.:
Management Lessons From Mayo Clinic

Inside One Of The World's Most Admired Service Organizations
Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 256 pages

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Quinn Senator Feargal:
Crowning The Customer

How To Become Customer-Driven
4 Rev Ed
O'Brien Press Ltd (Ireland), 2005
Paperback, 160 pages

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Blanchard Kenneth H., Bowles Sheldon:
Raving Fans

Revolutionary Approach To Customer Service
Harpercollins Publishers (United Kingdom), 1998
Paperback, 160 pages

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Lancaster Geoffrey A., Massingham Lester, Ashford Ruth:
Essentials Of Marketing

Text And Cases
4 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2001
Paperback, 576 pages

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