Sales & marketing
Advertising Customer services Market research Public relations Sales & marketing management
Arden Paul:
It's Not How Good You Are, It's How Good You Want To Be
Phaidon Press Ltd (United Kingdom), 2003
Paperback, 128 pages
Kotler Philip, Keller Kevin Lane, Goodman Malcolm, Hansen Torben:
Marketing Management
European Ed
Pearson Education Limited (United Kingdom), 2009
Hardback, 928 pages
Godin Seth:
Meatball Sundae
Piatkus Books (United Kingdom), 2008
Hardback, 240 pages
Keller Kevin Lane, Aperia Tony, Georgson Mats:
Strategic Brand Management
A European Perspective
Pearson Education Limited (United Kingdom), 2008
Paperback, 856 pages
Berry Leonard L., Seltman Kent D.:
Management Lessons From Mayo Clinic
Inside One Of The World's Most Admired Service Organizations
Mcgraw-Hill Education - Europe (United States), 2008
Hardback, 256 pages
Quinn Senator Feargal:
Crowning The Customer
How To Become Customer-Driven
4 Rev Ed
O'Brien Press Ltd (Ireland), 2005
Paperback, 160 pages
Blanchard Kenneth H., Bowles Sheldon:
Raving Fans
Revolutionary Approach To Customer Service
Harpercollins Publishers (United Kingdom), 1998
Paperback, 160 pages
Lancaster Geoffrey A., Massingham Lester, Ashford Ruth:
Essentials Of Marketing
Text And Cases
4 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2001
Paperback, 576 pages
Advertising Customer services Market research Public relations Sales & marketing management








