Sales & marketing
Advertising Customer services Market research Public relations Sales & marketing management
Blanchard Kenneth H., Bowles Sheldon:
Raving Fans
Revolutionary Approach To Customer Service
Harpercollins Publishers (United Kingdom), 1998
Paperback, 160 pages
Lancaster Geoffrey A., Massingham Lester, Ashford Ruth:
Essentials Of Marketing
Text And Cases
4 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2001
Paperback, 576 pages
Arden Paul:
It's Not How Good You Are, It's How Good You Want To Be
Phaidon Press Ltd (United Kingdom), 2003
Paperback, 128 pages
Baines Paul, Fill Chris, Page Kelly:
Marketing
Oxford University Press (United Kingdom), 2008
Paperback, 888 pages
Aaker David A.:
Building Strong Brands
New Ed
Simon & Schuster Ltd (United Kingdom), 2002
Paperback, 380 pages
Aaker David A., Mcloughlin Damien:
Strategic Market Management / European Edition
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 368 pages
Walker Orville C., Mullins John, Boyd Jr. Harper W:
Marketing Strategy
A Decision-Focused Approach
6 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 384 pages
Jeannet, Jeannet Jean-Pierre, Hennessey H David:
Global Marketing Strategies
6
Houghton Mifflin (United States), 2005
Hardback
Advertising Customer services Market research Public relations Sales & marketing management








