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Research & development management

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Moskowitz Howard R., Gofman Alex:
Selling Blue Elephants

How To Make Great Products That People Want Before They Even Know They Want Them
Pearson Education (Us) (United States), 2007
Hardback, 272 pages

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Kono Toyohiro, Lynn Leonard H.:
Strategic New Product Development For The Global Economy

Palgrave Macmillan (United Kingdom), 2007
Hardback, 280 pages

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Innovation With Chinese Characteristics

High-Tech Research In China
Editor: Linda Jakobson
Palgrave Macmillan (United Kingdom), 2007
Hardback, 256 pages

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Design Management

Exploring Fieldwork And Applications
New Ed
Editor: Robert Jerrard
Taylor & Francis Ltd (United Kingdom), 2007
Paperback, 224 pages

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Global R And D In China

Editor: Yifei Dr. Sun
Taylor & Francis Ltd (United Kingdom), 2007
Hardback, 184 pages

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Baldwin John R., Hanel Petr:
Innovation And Knowledge Creation In An Open Economy

Canadian Industry And International Implications
Cambridge University Press (United Kingdom), 2007
Paperback, 544 pages

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Fox William, Bayat Mohamed Saheed:
A Guide To Managing Research

Juta Academic (South Africa), 2007
Paperback, 180 pages

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Baisya Rajat K, Das G. Ganesh:
Aesthetics In Marketing

Sage Publications India Pvt Ltd (India), 2007
Paperback, 312 pages

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