Market research
Kumar V:
Customer Lifetime Value
Now Publishers Inc (United States), 2008
Paperback, 112 pages
Chandukala Sandeep R., Kim Jaehwan, Otter Thomas:
Choice Models In Marketing
Now Publishers Inc (United States), 2008
Paperback, 100 pages
Oudan Rodney:
A Handbook Of New Product Development
Media Creations Inc (United States), 2008
Paperback, 72 pages
Stroud Dick:
The 50 Plus Market
Why The Future Is Age-Neutral When It Comes To Marketing And Branding Strategies
New Ed
Kogan Page Ltd (United Kingdom), 2007
Paperback, 336 pages
Hill Nigel, Roche Greg, Allen Rachel:
Customer Satisfaction
The Customer Experience Through The Customer's Eyes
Cogent Publishing Ltd (United Kingdom), 2007
Paperback, 314 pages
Bailey Maria T.:
Mom 3.0
Marketing With Today's Mothers
Wyatt-Mackenzie Publishing (United States), 2008
Hardback, 264 pages
Foxall Gordon R., Olivera-Castro Jorge M., Schrezenmaier Teresa C., James Victoria K.:
The Behavioral Economics Of Brand Choice
Palgrave Macmillan (United Kingdom), 2007
Hardback, 286 pages






