Market research
Parasuraman A., Grewal Dhruv, Krishnan R.:
Marketing Research / Student Text
2 Rev Ed
Cengage Learning (United States), 2006
Hardback, 704 pages
Consumer Behaviour
2 Rev Ed
Editor: Michael Cant
Juta Academic (South Africa), 2006
Paperback, 320 pages
Chaudhuri Arjun:
Emotion And Reason In Consumer Behavior
Elsevier Science & Technology (United Kingdom), 2006
Paperback, 184 pages
Quinlan Mary Lou, Drexler Jen, Chapman Tracy:
What She's Not Telling You
How To Avoid The 5 Half-Truths That Undermine Your Marketing Success With Women
Paperback, 176 pages
Acnielsen, Karolefski John, Heller Al:
The Consumer-Centric Category Management
How To Increase Profits By Managing Categories Based On Consumer Needs
John Wiley And Sons Ltd (United States), 2005
Hardback, 368 pages
Szwarc Paul:
Researching Customer Satisfaction And Loyalty
How To Find Out What People Really Think
Kogan Page Ltd (United Kingdom), 2005
Paperback, 272 pages
William G. Zikmund:
Exploring Market Research
Academic Internet Publishers Incorporated (United States), 2006
Paperback, 224 pages
Shao:
Marketing Research
An Aid To Decision Making
Academic Internet Publishers Incorporated (United States), 2006
Paperback, 220 pages






