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Parasuraman A., Grewal Dhruv, Krishnan R.:
Marketing Research / Student Text

2 Rev Ed
Cengage Learning (United States), 2006
Hardback, 704 pages

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Consumer Behaviour

2 Rev Ed
Editor: Michael Cant
Juta Academic (South Africa), 2006
Paperback, 320 pages

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Chaudhuri Arjun:
Emotion And Reason In Consumer Behavior

Elsevier Science & Technology (United Kingdom), 2006
Paperback, 184 pages

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Quinlan Mary Lou, Drexler Jen, Chapman Tracy:
What She's Not Telling You

How To Avoid The 5 Half-Truths That Undermine Your Marketing Success With Women
Paperback, 176 pages

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Acnielsen, Karolefski John, Heller Al:
The Consumer-Centric Category Management

How To Increase Profits By Managing Categories Based On Consumer Needs
John Wiley And Sons Ltd (United States), 2005
Hardback, 368 pages

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Szwarc Paul:
Researching Customer Satisfaction And Loyalty

How To Find Out What People Really Think
Kogan Page Ltd (United Kingdom), 2005
Paperback, 272 pages

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William G. Zikmund:
Exploring Market Research

Academic Internet Publishers Incorporated (United States), 2006
Paperback, 224 pages

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Shao:
Marketing Research

An Aid To Decision Making
Academic Internet Publishers Incorporated (United States), 2006
Paperback, 220 pages

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