Consumer Behavior - General

Consumer Behavior - Consumer Guides

Stroud Dick:
The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

Why the Future is Age-neutral When it Comes to Marketing and Branding Strategies
New Ed
Kogan Page Ltd (United Kingdom), 2007
Quality paperback, 336 pages

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Davis Stephen, Lukomnik Jon, Pitt-Watson David:
The New Capitalists: How Citizen Investors Are Reshaping the Corporate Agenda

How Citizen Investors are Reshaping the Corporate Agenda
Harvard Business Review Press (United States), 2006
Hardback, 288 pages

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Haley Eric E., Hovland Roxanne, Wolburg Joyce M.:
Readings in Advertising, Society, and Consumer Culture

Taylor & Francis Inc (United States), 2007
Hardback, 440 pages

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Spar Debora L.:
Baby Business: Elite Eggs, Designer Genes, and the Thriving Commerce of Conception

How Money, Science, and Politics Drive the Commerce of Conception
Harvard Business Review Press (United States), 2006
Hardback, 298 pages

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Internet Advertising: Theory and Research

Theory and Research
2 Rev Ed
Editor: David W. Schumann, Editor: Esther Thorson
Taylor & Francis Inc (United States), 2007
Hardback, 528 pages

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Saad Gad:
The Evolutionary Bases of Consumption

Marketing And Consumer Psychology
Taylor & Francis Inc (United States), 2007
Hardback, 360 pages

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Saad Gad:
The Evolutionary Bases of Consumption

Marketing And Consumer Psychology
Lawrence Erlbaum Associates Inc (United States), 2007
Quality paperback, 360 pages

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Pettit Raymond:
Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Taylor & Francis Inc (United States), 2007
Hardback, 200 pages

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