Consumer Behavior - General

Consumer Behavior - Consumer Guides

Walker Rob:
Buying in: The Secret Dialogue Between What We Buy and Who We Are

Random House , 2008
Hardback, 291 pages

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Fornell Claes:
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

Winners and Losers in the Battle for Buyer Preference
Palgrave USA (United States), 2008
Hardback, 256 pages

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The Moralization of the Markets

Editor: Nico Stehr, Editor: Christoph Henning, Editor: Bernd Weiler
Transaction Publishers (United States), 2009
Quality paperback, 384 pages

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Simonson Alex, Schmitt Bernd H.:
Marketing Aesthetics

Simon & Schuster (United States), 2009
Quality paperback, 362 pages

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Dunn Robert G.:
Identifying Consumption: Subjects and Objects in Consumer Society

Temple University Press , 2008
Hardback, 235 pages

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Dunn Robert G.:
Identifying Consumption: Subjects and Objects in Consumer Society

Subjects and Objects in Consumer Society
Temple University Press,U.S. (United States), 2008
Quality paperback, 232 pages

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Pace Elizabeth:
The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop

Sell More and Market Better by Knowing How the Sexes Shop
Thomas Nelson Publishers (United States), 2009
Hardback, 256 pages

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Krishna Aradhna, Krishna Aradhna:
Sensory Marketing: Research on the Sensuality of Products

Taylor & Francis Ltd (United Kingdom), 2009
Hardback, 428 pages

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