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Hartline Michael, Ferrell O.C.:
Marketing Strategy

International Ed
Cengage Learning (United States), 2007
Paperback, 744 pages

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Dahl Gary R.:
Advertising For Dummies

2 Rev Ed
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 336 pages

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Plummer Joe, Rappaport Steve, Hall Taddy, Barocci Robert, Hall Ridgway H., Graham Robert J.:
The Online Advertising Playbook

Proven Strategies And Tested Tactics From The Advertising Research Foundation
John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 320 pages

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Sugarman Joseph:
The Adweek Copywriting Handbook

The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America's Top Copywriters
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 360 pages

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Mack Ben, Lakhani Dave:
Think Two Products Ahead

Secrets The Big Advertising Agencies Don'T Want You To Know And How To Use Them For Bigger Profits
John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 256 pages

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Hughes Mark:
Buzzmarketing

Get People To Talk About Your Stuff
Portfolio (United States), 2008
Paperback, 256 pages

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Balter Dave:
Grapevine

Why Buzz Was A Fad But Word Of Mouth Is Forever
Portfolio (United States), 2008
Paperback, 224 pages

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For Know-It-Alls:
Advertising For Know-It-Alls

Filiquarian Publishing (United States), 2008
Paperback, 56 pages

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