Advertising
Hartline Michael, Ferrell O.C.:
Marketing Strategy
International Ed
Cengage Learning (United States), 2007
Paperback, 744 pages
Dahl Gary R.:
Advertising For Dummies
2 Rev Ed
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 336 pages
Plummer Joe, Rappaport Steve, Hall Taddy, Barocci Robert, Hall Ridgway H., Graham Robert J.:
The Online Advertising Playbook
Proven Strategies And Tested Tactics From The Advertising Research Foundation
John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 320 pages
Sugarman Joseph:
The Adweek Copywriting Handbook
The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America's Top Copywriters
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 360 pages
Mack Ben, Lakhani Dave:
Think Two Products Ahead
Secrets The Big Advertising Agencies Don'T Want You To Know And How To Use Them For Bigger Profits
John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 256 pages
Hughes Mark:
Buzzmarketing
Get People To Talk About Your Stuff
Portfolio (United States), 2008
Paperback, 256 pages
Balter Dave:
Grapevine
Why Buzz Was A Fad But Word Of Mouth Is Forever
Portfolio (United States), 2008
Paperback, 224 pages
For Know-It-Alls:
Advertising For Know-It-Alls
Filiquarian Publishing (United States), 2008
Paperback, 56 pages







