Advertising
Bunzel Reed:
Clearing The Air
The True Story Of Clear Channel Communications
Bright Sky Press (United States), 2008
Hardback, 308 pages
Bird Drayton:
Commonsense Direct And Digital Marketing
5 Rev Ed
Kogan Page Ltd (United Kingdom), 2007
Paperback, 352 pages
Tungate Mark:
Adland
A Global History Of Advertising
Kogan Page Ltd (United Kingdom), 2007
Hardback, 272 pages
Mcdonald Malcolm:
Marketing Plans
How To Prepare Them, How To Use Them
6 Rev Ed
Elsevier Science & Technology (United Kingdom), 2007
Paperback, 704 pages
Hastings Hunter, Saperstein Jeff:
Improve Your Marketing To Grow Your Business
Insights And Innovation That Drive Business And Brand Growth
Pearson Education (Us) (United States), 2007
Hardback, 256 pages
Dru Jean-Marie:
How Disruption Brought Order
The Story Of A Winning Strategy In The World Of Advertising
Palgrave Macmillan (United Kingdom), 2007
Hardback, 256 pages
Cruddas Colin:
100 Years Of Advertising In British Aviation
The History Press Ltd (United Kingdom), 2008
Hardback, 192 pages
Kelley Larry D., Jugenheimer Donald W.:
Advertising Media Planning
A Brand Management Approach
2 Rev Ed
M.E. Sharpe (United States), 2008
Paperback, 208 pages








