Advertising
Hartleben Ralph Erik:
Werbekonzeption Und Briefing
Ein Praktischer Leitfaden
John Wiley And Sons Ltd (Germany), 2005
Hardback, 318 pages
Ries Laura, Ries Al:
The Fall Of Advertising And The Rise Of Pr
Harpercollins Publishers Inc (United States), 2004
Paperback, 320 pages
Duncan Tom:
Principles Of Advertising And Imc / With Adsim Cd-Rom
2 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2004
Mixed media product
Apple Marc:
You Talkin To Me?
Thoughts & Observations On Marketing & Promotions
Iuniverse.Com (United States), 2004
Paperback, 144 pages
Altstiel Tom, Grow Jean:
Advertising Creative
Strategy, Copy, And Design
2 Rev Ed
Sage Publications Inc (United States), 2009
Paperback, 368 pages
Applegate Edd:
Strategic Copywriting
How To Create Effective Advertising
Illustrated Ed
Rowman & Littlefield (United States), 2004
Hardback, 256 pages
Tellis Gerald J.:
Effective Advertising
Understanding When, How, And Why Advertising Works
Sage Publications Ltd (United Kingdom), 2004
Hardback, 216 pages
Tellis Gerald J.:
Effective Advertising
Understanding When, How, And Why Advertising Works
Sage Publications Ltd (United Kingdom), 2004
Paperback, 216 pages






