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Hartleben Ralph Erik:
Werbekonzeption Und Briefing

Ein Praktischer Leitfaden
John Wiley And Sons Ltd (Germany), 2005
Hardback, 318 pages

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Ries Laura, Ries Al:
The Fall Of Advertising And The Rise Of Pr

Harpercollins Publishers Inc (United States), 2004
Paperback, 320 pages

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Duncan Tom:
Principles Of Advertising And Imc / With Adsim Cd-Rom

2 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2004
Mixed media product

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Apple Marc:
You Talkin To Me?

Thoughts & Observations On Marketing & Promotions
Iuniverse.Com (United States), 2004
Paperback, 144 pages

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Altstiel Tom, Grow Jean:
Advertising Creative

Strategy, Copy, And Design
2 Rev Ed
Sage Publications Inc (United States), 2009
Paperback, 368 pages

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Not yet published

Applegate Edd:
Strategic Copywriting

How To Create Effective Advertising
Illustrated Ed
Rowman & Littlefield (United States), 2004
Hardback, 256 pages

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Tellis Gerald J.:
Effective Advertising

Understanding When, How, And Why Advertising Works
Sage Publications Ltd (United Kingdom), 2004
Hardback, 216 pages

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Tellis Gerald J.:
Effective Advertising

Understanding When, How, And Why Advertising Works
Sage Publications Ltd (United Kingdom), 2004
Paperback, 216 pages

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