Advertising
Sutton Denise H.:
Globalizing Ideal Beauty
How Female Copywriters Of The J. Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century
Palgrave Macmillan (United Kingdom), 2009
Hardback, 224 pages
Horberry Roger:
Brilliant Copywriting
How To Craft The Most Interesting And Effective Copy Imaginable
Pearson Education Limited (United Kingdom), 2009
Paperback, 176 pages
Goldenberg Jacob, Levav Ammon, Mazursky David, Solomon Sorin:
Cracking The Ad Code
Cambridge University Press (United Kingdom), 2009
Paperback, 178 pages
Springer Paul:
Ads To Icons
How Advertising Succeeds In A Multimedia Age
2 Rev Ed
Kogan Page Ltd (United Kingdom), 2009
Paperback, 368 pages
Shimp Terence A.:
Integrated Marketing Communications In Advertising And Promotion
International Ed
Cengage Learning (United States), 2009
Paperback, 688 pages
Kelley Larry D., Jugenheimer Donald W.:
Cases In Advertising Management
M.E. Sharpe (United States), 2009
Paperback, 192 pages
Arens William F., Schaefer David, Weigold Michael F.:
Essentials Of Contemporary Advertising
2 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 592 pages
Hackley Chris:
Advertising / Three-Volume Set
Sage Publications Inc (United States), 2009
Hardback, 1312 pages





