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Fletcher Winston:
Powers Of Persuasion

The Inside Story Of British Advertising 1951-2000
Oxford University Press (United Kingdom), 2008
Hardback, 296 pages

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Johnson Fern L.:
Imaging In Advertising

Verbal And Visual Codes Of Commerce
Taylor & Francis Ltd (United Kingdom), 2008
Hardback, 272 pages

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Arens William F.:
Contemporary Advertising

12 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2008
Paperback

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Barry Pete:
Advertising Concept Book

Think Now, Design Later
Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 272 pages

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Himpe Tom:
Advertising Next

150 Winning Campaigns For The New Communications Age
Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 400 pages

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Hughes Mark:
Buzzmarketing

Get People To Talk About Your Stuff
Portfolio (United States), 2008
Paperback, 256 pages

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Balter Dave:
Grapevine

Why Buzz Was A Fad But Word Of Mouth Is Forever
Portfolio (United States), 2008
Paperback, 224 pages

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Marcantonio Alfredo, O'Driscoll John, Abbott David:
Remember Those Great Volkswagen Ads?

Harriman House Publishing (United Kingdom), 2008
Hardback, 216 pages

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