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Sutton Denise H.:
Globalizing Ideal Beauty

How Female Copywriters Of The J. Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century
Palgrave Macmillan (United Kingdom), 2009
Hardback, 224 pages

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Horberry Roger:
Brilliant Copywriting

How To Craft The Most Interesting And Effective Copy Imaginable
Pearson Education Limited (United Kingdom), 2009
Paperback, 176 pages

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Goldenberg Jacob, Levav Ammon, Mazursky David, Solomon Sorin:
Cracking The Ad Code

Cambridge University Press (United Kingdom), 2009
Paperback, 178 pages

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Springer Paul:
Ads To Icons

How Advertising Succeeds In A Multimedia Age
2 Rev Ed
Kogan Page Ltd (United Kingdom), 2009
Paperback, 368 pages

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Shimp Terence A.:
Integrated Marketing Communications In Advertising And Promotion

International Ed
Cengage Learning (United States), 2009
Paperback, 688 pages

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Kelley Larry D., Jugenheimer Donald W.:
Cases In Advertising Management

M.E. Sharpe (United States), 2009
Paperback, 192 pages

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Arens William F., Schaefer David, Weigold Michael F.:
Essentials Of Contemporary Advertising

2 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2008
Paperback, 592 pages

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Hackley Chris:
Advertising / Three-Volume Set

Sage Publications Inc (United States), 2009
Hardback, 1312 pages

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