Advertising
Fletcher Winston:
Powers Of Persuasion
The Inside Story Of British Advertising 1951-2000
Oxford University Press (United Kingdom), 2008
Hardback, 296 pages
Johnson Fern L.:
Imaging In Advertising
Verbal And Visual Codes Of Commerce
Taylor & Francis Ltd (United Kingdom), 2008
Hardback, 272 pages
Arens William F.:
Contemporary Advertising
12 Rev Ed
Mcgraw-Hill Education - Europe (United States), 2008
Paperback
Barry Pete:
Advertising Concept Book
Think Now, Design Later
Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 272 pages
Himpe Tom:
Advertising Next
150 Winning Campaigns For The New Communications Age
Thames & Hudson Ltd (United Kingdom), 2008
Hardback, 400 pages
Hughes Mark:
Buzzmarketing
Get People To Talk About Your Stuff
Portfolio (United States), 2008
Paperback, 256 pages
Balter Dave:
Grapevine
Why Buzz Was A Fad But Word Of Mouth Is Forever
Portfolio (United States), 2008
Paperback, 224 pages
Marcantonio Alfredo, O'Driscoll John, Abbott David:
Remember Those Great Volkswagen Ads?
Harriman House Publishing (United Kingdom), 2008
Hardback, 216 pages





