Advertising
Newman Michael:
The 22 Irrefutable Laws Of Advertising
And When To Violate Them
John Wiley And Sons Ltd (United Kingdom), 2006
Paperback, 350 pages
Berman Margo:
The Brains Behind Great Ad Campaigns
Rowman & Littlefield (United States), 2009
Paperback, 224 pages
Marcantonio Alfredo:
Well-Written And Red
The Continuing Story Of The Economist Poster Campaign
2 Rev Ed
Harriman House Publishing (United Kingdom), 2006
Hardback, 256 pages
Cappo Joe:
The Future Of Advertising
New Media, New Clients, New Consumers In The Post-Television Age
Mcgraw-Hill Education - Europe (United States), 2005
Paperback, 256 pages
Rosenshine Allen:
Funny Business
Moguls, Mobsters, Megastars And The Mad, Mad World Of The Ad Game
Beaufort Books (United States), 2006
Hardback, 277 pages
Sokotch Mel:
Shortcuts To The Obvious
How To Get More Effective Advertising More Efficiently
Aspetuck River Publishing (United States), 2006
Paperback, 96 pages
Lee Sang, Yeal, Sundar S., Shyam:
To Vary Or Not? The Effects Of Ad Variation On The Web
Cambria Press (United States), 2006
Hardback, 132 pages
Jaffe Joseph:
Life After The 30-Second Spot
Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising
John Wiley And Sons Ltd (United States), 2005
Hardback, 304 pages







